good will
Explore definitions, synonyms, and language insights of good will
Definitions
                    Noun
                    
                a disposition to kindness and compassion; "the victor''s grace in treating the vanquished"
                
                    Noun
                    
                (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
                
                    Noun
                    
            the friendly hope that something will succeed